Method and system for providing information and advertising content in a telephone system

ABSTRACT

A method for operating a directory assistance process adapted to provide a targeted message to incoming callers totally or substantially free of one or more 411-type directory assistance calling charges. The method includes receiving a phone call from an incoming caller and receiving a voice based request for information associated with directory assistance from the caller. The method also includes determining phone number information in response to the request through one or more first databases and identifying a phone number associated with the incoming caller using a caller identification process. The method further includes querying at least one database to ascertain a match between the phone number associated with the incoming caller and at least one of a plurality of identifiers in the at least one database, determining at least one message, transmitting the determined message to the incoming caller, and transmitting the phone number information to the incoming caller.

CROSS-REFERENCES TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.11/250,743, filed on Oct. 14, 2005, which in turn claims the benefit ofpriority from U.S. Provisional Patent Application No. 60/645,624, filedon Jan. 20, 2005, the entirety of which are incorporated by reference.

The following three regular U.S. patent applications (including theparent of this one) were filed concurrently, and the entire disclosuresof the other three are incorporated by reference.

-   Application Ser. No. 11/251,341 filed Oct. 14, 2005, entitled    “METHOD AND SYSTEM FOR DETERMINING GENDER AND TARGETING ADVERTISING    IN A TELEPHONE SYSTEM”-   Application Ser. No. 11/409,508 filed Apr. 20, 2006, entitled    “METHOD AND SYSTEM FOR PRIORITIZING THE PRESENTATION OF INFORMATION    WITHIN A DIRECTORY ASSISTANCE CONTEXT WIRELESS AND LANDLINE    TELEPHONE SYSTEMS”; and-   Application Ser. No. 11/250,914 filed Oct. 14, 2005, entitled    “METHOD AND SYSTEM FOR INTEGRATING INFORMATION FROM WIRELESS AND    LANDLINE TELEPHONE SYSTEMS”.

BACKGROUND OF THE INVENTION

The present invention relates generally to the field oftelecommunications services. More particularly, the present inventionrelates to the delivery of advertiser supported directory assistanceinformation. Merely by way of example, the method and apparatus of thepresent invention are used to provide a targeted message to incomingcallers totally or substantially free of one or more 411-type directoryassistance calling charges. The method and apparatus can be applied tothe other telecommunications services, for example, providing broaderclasses of information services and the like.

Standardized directory assistance systems emerged at least 40 years ago.Designed around common access codes (e.g. 411) such systems enabledcallers to call and ask an operator for business and residentialtelephone numbers. Over much of the past four decades, these systemswere available to consumer and business customers at no charge or anominal charge. In recent years, prices have increased significantly.Today, the average price charged for landline 411 calls in the UnitedStates is approximately $0.80 for local look-ups and $1.25 for nationalqueries. Cellular 411 calls are generally priced at $1.25 per call.

Therefore, there is a need in the art for improved methods and apparatusto provide directory assistance services at a reduced price.

SUMMARY OF THE INVENTION

According to the present invention techniques related generally to thefield of telecommunications services are provided. More particularly,the present invention relates to the delivery of advertiser supporteddirectory assistance information. Merely by way of example, the methodand apparatus of the present invention are used to provide a targetedmessage to incoming callers totally or substantially free of one or more411-type directory assistance calling charges. The method, and apparatuscan be applied to other telecommunications services, for example,providing broader classes of information services and the like.

In an embodiment of the present invention, a method for operating adirectory assistance process adapted to provide a targeted message toincoming callers totally or substantially free of one or more 411-typedirectory assistance calling charges is provided. The method, includesreceiving a phone call from an incoming caller in which the call isprovided through at least a telecommunication network. The method alsoincludes receiving a voice based request, for information associatedwith directory assistance from the incoming caller through at least thetelecommunication network. In some embodiments, the information is atleast one of a phone number, an address, or a business name. The methodfurther includes determining phone number information in response to therequest through one or more first databases. According to embodiments ofthe present invention, the phone number information is associated withthe information associated with directory assistance.

The method additionally includes identifying a phone number associatedwith the incoming caller using a caller identification process andquerying at least one of the one or more databases to ascertain a matchbetween the phone number associated with the incoming caller from thecaller identification process and at least one of a plurality ofidentifiers in the at least one database. The at least one of theplurality of identifiers is related to at least one associated message.In a particular embodiment, the plurality of identifiers are a pluralityof phone numbers.

Moreover, the method includes determining at least one message, having adetermined value, associated with the at least one of the plurality ofidentifiers based upon at least the phone number identified using thecaller identification process. In an embodiment of the presentinvention, the message is provided by an advertiser. Furthermore, themethod includes transmitting the determined message from the at leastone database to the incoming caller through at least thetelecommunication network and transmitting the phone number informationto the incoming caller through at least the telecommunication networkwhile the incoming call is totally or substantially free from one ormore 411-type directory assistance charges, the one or more directoryassistance charges being offset at least in part by the determined valueof the at least one message.

In another embodiment of the present invention, a method of operating adirectory assistance process adapted to provide a targeted message to anincoming caller totally or substantially free of one or more directoryassistance calling charges is provided. The method includes receiving adirectory assistance call from an incoming caller through atelecommunication network, identifying a phone number associated withthe incoming caller based upon the directory assistance call, andclassifying the phone number into one of a plurality of classifications.The plurality of classifications are provided in one or more databasesand each of the classifications has a respective process for routing acall. The method also includes routing the call to one of the processesin accordance with the classification of the phone number andtransmitting at least one message to the incoming caller. The at leastone message has a determined value. The method further includestransmitting phone number information to the incoming caller while theincoming call is totally or substantially free from one or moredirectory assistance charges. According to embodiments of the presentinvention, the one or more directory assistance charges are partially orwholly offset by the determined value associated with the at least onemessage.

In yet another embodiment of the present invention, a system foroperating a directory assistance process adapted to provide a targetedmessage to incoming callers totally or substantially free of one or more411-type directory assistance calling charges is provided. The systemincludes a memory and a processor coupled to the memory. The processoris adapted to receive a phone call from an incoming caller. According toembodiments of the present invention, the call is provided through atleast a telecommunication network. The processor is also adapted toreceive a voice based request for information associated with directoryassistance from the caller through at least the telecommunicationnetwork.

The processor is further adapted to determine phone number informationin response to the request through one or more first databases stored inthe memory. The phone number information is associated with theinformation associated with directory assistance. The processor isadditionally adapted to identify a phone number associated with theincoming caller using a caller identification process and query at leastone of the one or more databases stored in the memory to ascertain amatch between the phone number associated with the incoming caller fromthe caller identification process and at least one of a plurality ofidentifiers in the at least one database stored in the memory. The atleast one of the plurality of identifiers are related to at least oneassociated message. Moreover, the processor is adapted to determine atleast one message, having a determined value, associated with the atleast one of the plurality of identifiers based upon at least the phonenumber identified using the caller identification process.

Furthermore, the processor is adapted to transmit the determined messagefrom the at least one database to the incoming caller through at leastthe telecommunication network and transmit the phone number informationto the incoming caller through at least the telecommunication networkwhile the incoming call is totally or substantially free from one ormore 411-type directory assistance charges. According to embodiments ofthe present invention, the one or more directory assistance charges areoffset at least in part by the determined value of the at least onemessage.

In an alternative embodiment of the present invention, a computerprogram product stored on a computer-readable storage medium foroperating a directory assistance process adapted to provide a targetedmessage to incoming callers totally or substantially free of one or more411-type directory assistance calling charges is provided. The computerprogram product includes code for receiving a phone call from anincoming caller in which the call is provided through at least atelecommunication network and code for receiving a voice based requestfor information associated with directory assistance from the callerthrough at least the telecommunication network. The computer programproduct also includes code for determining phone number information inresponse to the request through one or more first databases. Inembodiments of the present invention, the phone number information isassociated with the information associated with directory assistance.

The computer program product further includes code for identifying aphone number associated with the incoming caller using a calleridentification process and code for querying at least one of the one ormore databases to ascertain a match between the phone number associatedwith the incoming caller from the caller identification process and atleast one of a plurality of identifiers in the at least one database.The at least one of the plurality of identifiers are related to at leastone associated message. The computer program product additionallyincludes code for determining at least one message, having a determinedvalue, associated with the at least one of the plurality of identifiersbased upon at least the phone number identified using the calleridentification process. Moreover, the computer program product includescode for transmitting the determined message from the at least onedatabase to the incoming caller through at least the telecommunicationnetwork and code for transmitting the phone number information to theincoming caller through at least the telecommunication network while theincoming call is totally or substantially free from one or more 411-typedirectory assistance charges. The one or more directory assistancecharges are offset at least in part by the determined, value of the atleast one message.

In yet another alternative embodiment of the present invention, a methodof using a directory assistance system adapted to provide a targetedmessage to incoming callers totally or substantially free of one or more411-type directory assistance calling charges is provided. The methodincludes placing a phone call from a communications handset. The call isplaced by a caller through at least a telecommunication network.Additionally, a phone number associated with the communications handsetis identified using a caller ID process. The method also includesproviding a voice based request for information associated withdirectory assistance through at least the telecommunication network.According to embodiments the present invention, phone number informationis determined in response to the voice based request utilizing one ormore databases. The method further includes receiving a determinedmessage at the communications handset. In embodiments of the presentinvention, the determined message is determined by querying at least oneof the one or more databases to ascertain a match between the phonenumber associated with the communications handset and at least one of aplurality of identifiers in the at least one database, and associatingthe determined message with the plurality of identifiers. The methodadditionally includes receiving the phone number information at thecommunications handset utilizing at least the telecommunication network.

In a particular embodiment of the present invention, a system forproviding a directory assistance process adapted to provide a targetedmessage to incoming callers totally or substantially free of one or more411-type directory assistance calling charges is provided. The systemincludes a plurality of handsets. Each of the handsets is identifiedwith a phone number and is coupled to at least a telecommunicationnetwork. The system also includes one or more servers having an inputhandler. According to embodiments of the present invention, the inputhandler is adapted to receive a phone call from an incoming caller inwhich the call is provided through at least the telecommunicationnetwork. The input handler is also adapted to receive a voice basedrequest for information associated with directory assistance from theincoming caller through at least the telecommunication network.

The system further includes one or more databases coupled to the one ormore servers and a classification engine coupled to the one or moreservers. The classification engine is adapted to determine phone numberinformation in response to the request through the one or moredatabases. The phone number information is associated with theinformation associated with directory assistance. The classificationengine is also adapted to query at least one of the one or moredatabases to ascertain a match between the phone number associated withone of the plurality of handsets and at least one of a plurality ofidentifiers in the at least one database. According to embodiments ofthe present invention, the at least one of the plurality of identifiersis related to at least one associated message. The classification engineis further adapted to determine at least one message, having adetermined value, associated with the at least one of the plurality ofidentifiers based upon at least the phone number associated with the oneof the plurality of handsets.

The system additionally includes one or more servers having an outputhandler. The output handler is adapted to transmit the determinedmessage from the at least one database to the incoming caller through atleast the telecommunication network and transmit the phone numberinformation to the incoming caller through at least thetelecommunication network while the incoming call is totally orsubstantially free from one or more 411-type directory assistancecharges. In embodiments of the present invention, the one or moredirectory assistance charges are offset at least in part by thedetermined value of the at least one message.

Many benefits are achieved by way of the present invention overconventional techniques. For example, embodiments of the presentinvention provide support for real time synthesis of caller specificinformation with caller profiles. Additionally, some embodiments of thepresent invention enable the probabilistic targeting of advertisingcontent in situations in which the actual identity of the caller isunknown. Moreover, the methods and systems provided by embodiments ofthe present invention utilize data identified, generated, and/ormaintained for productive utilization of marketing expenditures.Furthermore, embodiments of the present invention provide improved callrouting during provision of directory assistance services and thereby anenhanced caller experience. Depending upon the embodiment, one or moreof these benefits, as well as other benefits, may be achieved. These andother benefits will be described in more detail throughout the presentspecification and more particularly below in conjunction with thefollowing drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a simplified flow diagram illustrating a process fordetermining a message to transmit to an incoming caller according to anembodiment of the present invention;

FIG. 2 is a simplified database schema illustrating selection criteriaused in determining a message to transmit to an incoming calleraccording to an embodiment of the present invention;

FIG. 3 is a simplified block diagram illustrating options available tocallers and a process for tracking selected options according to anembodiment of the present invention;

FIG. 4 is a simplified block diagram further illustrating optionsavailable to callers and a process for tracking selected optionsaccording to an embodiment of the present invention;

FIG. 5 is a simplified flow diagram illustrating a process fordetermining a message to transmit to an incoming caller in accordancewith the caller's predicted gender according to an embodiment of thepresent invention;

FIG. 6 is a simplified database schema depicting gender selectioncriteria used in determining a message to transmit an incoming calleraccording to an embodiment of the present invention;

FIG. 7 is a simplified flow diagram illustrating a process for receivinga caller input relating a residential landline telephone number to awireless telephone number according to an embodiment of the presentinvention;

FIG. 8 is a simplified database schema depicting the use of a wirelesstelephone number and a residential landline telephone number indetermining a message to transmit an incoming caller according to anembodiment of the present invention;

FIG. 9 is a simplified flow diagram illustrating a process for routing adirectory assistance call in accordance with its value classificationaccording to an embodiment of the present invention;

FIG. 10 is a simplified database schema depicting identifiers, codes andtheir associated values according to an embodiment of the presentinvention;

FIG. 11 is a simplified database schema depicting routing stepsassociated with one or more codes according to an embodiment of thepresent invention;

FIG. 12 is a simplified block diagram illustrating a process for routinga directory assistance call to a call center in accordance with itsvalue classification according to an embodiment of the presentinvention;

FIG. 13A is a simplified block diagram illustrating a process forrouting a directory assistance call to an automated attendant or a humanoperator in accordance with the call's value classification according toan embodiment of the present invention;

FIG. 13B is a simplified block diagram illustrating a process forextracting a directory assistance call from an automated attendantsystem in accordance with the call's value classification according toan embodiment of the present invention;

FIG. 14 is a simplified flow diagram illustrating a process fordetermining a message to transmit to a requester of directory assistanceaccording to an embodiment of the present invention;

FIG. 15A is a simplified schematic illustration of a directoryassistance system according to an embodiment of the present invention;and

FIG. 15B is a simplified schematic illustration of an alternativedirectory assistance system according to another embodiment of thepresent invention.

DETAILED DESCRIPTION OF SPECIFIC EMBODIMENTS

According to the present invention techniques related generally to thefield of telecommunications services are provided. More particularly,the present invention relates to the delivery of advertiser supporteddirectory assistance information. Merely by way of example, the methodand apparatus of the present invention are used to provide a targetedmessage to incoming callers totally or substantially free of one or more411-type directory assistance calling charges. The method and apparatuscan be applied to other telecommunications services, for example,providing broader classes of information services and the like.

Advances in the field of marketing have helped advertisers to identifyand cater to consumer as well as business customers based on a host ofdifferent identifying criteria. As a result, advertising messages gearedto identified target market(s) generally result in more efficient use ofadvertising resources. Marketers today have tools to identify andunderstand existing and prospective customers. Where the market includesconsumers, customer profiling can encompass demographics,psychographics, purchasing preferences, and buying behaviors. Forbusiness customers, profiling can include variables such as the type ofbusiness, the number of employees, sales size, the dollar volume ofpurchases, the number of years in operation, and other characteristics.

For both consumer and business categories of customers, customeridentification facilitates direct marketing to those particularindividuals/households or businesses. Marketing strategies customizedfor these entities allow for one-to-one marketing, whetherbusiness-to-consumer or business-to-business. Some marketing methodsutilize predictive models that assign cluster-profiles at the householdlevel. These models enable firms to classify household clustersaccording to psychographic and geo-demographic variables as well asprior purchase patterns. As a result, it is common for large companiesto allocate and expend substantial resources related to researching andmaintaining their data on past, current, and prospective customers.

The use of the telephone to transmit advertising messages is widespreadespecially as it relates to telemarketing, or to businesses advertisingto call-in customers while “on hold.” Whereas, telephone systems havebeen extensively used for telemarketing, the recent “Do Not CallRegistry” will affect the use of this advertising medium. Already some80,000,000 telephone numbers have been listed on the registry andmarketers who use the telephone as a marketing tool are seeking newapproaches to reach potential customers. A directory assistance systemin which callers are provided with an opportunity to respond to anadvertiser's message represents a possible communication strategy.

Information services are available that relay advertising messages tocallers. Providers of these services select advertisements that areplayed to a caller from a cache of advertisements. The advertisementselection process generally uses demographic proxies such as an areacode to select the advertisement.

Present industry conditions offer a viable motivation for callers tolisten to an advertisement in order to avoid the relatively high costsassociated with directory assistance services. Simultaneously, marketplace conditions facilitate interest on the part of marketers to pay tocommunicate their advertising messages on a voluntary opt-in basis,using the telephone as a marketing channel. Finally, methodologiesutilizing ANI matching allow the system operator to identify the caller,query local or remote databases, and match such callers with anadvertiser interested in communicating an appropriate marketing message.

FIG. 15A is a simplified schematic illustration of a directoryassistance system according to an embodiment of the present invention.As illustrated in FIG. 15A, system 1500 includes a switch 1506 coupledto the public switched telephone network (PSTN) 1504. Also illustratedin FIG. 15A. is a wireless telephone network 1516 along with exemplarywireless handsets 1518 a and 1518 b. As will be evident to one of skillin the art, the number of handsets is not limited to the two illustratedin FIG. 15A. Moreover, additional elements of both the PSTN and thewireless network are omitted for purposes of clarity.

Switch 1506 is coupled to an interactive voice response (IVR) system1512, which is coupled to an InfoAd Server 1508. The InfoAd server iscoupled to a number of databases, including the database 1510, theSystem Status database 1522, and/or additional databases, including aSupplemental Information database, a Session History database, anAdbertiser Preferences database, not illustrated for purposes ofclarity. The InfoAd Server 1508 is also coupled to the IVR 1512. In theembodiment illustrated in FIG. 15A, the System Status database 1522 iscoupled to the customer service representative (CSR) Application Server,which is coupled to the CSR Phone Bank.

As further illustrated in FIG. 15A, the InfoAd Server is coupled to anInternet VPN 1526, which is coupled to an Advertiser Preferences Server1528. In some embodiments, the Advertiser Preferences Server is locatedat a remote location with respect to other elements of the system.Additionally, in some embodiments, the wireless network is coupled tothe Internet 1514. The internet, among other purposes, facilitatestransfer of data from the wireless network to the system, including toSwitch 1506.

FIG. 15B is a simplified schematic illustration of an alternativedirectory assistance system according to another embodiment of thepresent invention. As illustrated in FIG. 15B, an engine/processor 1552is coupled to a system controller 1550. Additionally, theengine/processor 1552 is coupled to an input handler 1554 and an outputhandler 1556 to facilitate the transfer of information in and out of thesystem. One or more databases 1560 and/or one or more memories 1558 arecoupled to the engine/processor 1552 to provide storage and retrieval ofdata used by the system.

A network 1564, for example, the Internet, is coupled to the inputhandler 1554 and the output handler 1556. Additionally, a telephonenetwork, illustrated by a wireless network 1556 and a plurality ofwireless handsets 1562 a and 1562 b, is provided according toembodiments of the present invention. Although a wireless network isillustrated in FIG. 15B, this is not required by the present invention.In other embodiments, a PSTN or a combination system including bothwired and wireless handsets is included within the scope of the presentinvention.

FIG. 1 is a simplified flow diagram illustrating a process fordetermining a message to transmit to an incoming caller according to anembodiment of the present invention. Generally, FIG. 1 is applicable ina context of a method for operating a directory assistance processadapted to provide a targeted message to incoming callers substantiallyfree of one or more 411-type directory assistance calling charges.According to some embodiments of the present invention, substantiallyfree means that the cost to the caller is either zero or significantlylower than the average price today that carriers charge their users tocall 411. For example, many carriers today charge between $0.50 and$1.50 per call; in some embodiments of the present invention, the pricecharged to callers is less than $0.50. In alternative embodiments, theprice charged to callers is less than $0.25. In other embodiments, theprice charged to callers is zero. As described more fully below, thepresence of advertiser sponsored advertisements defrays a substantialportion of the cost of providing the service.

FIG. 1 illustrates an example of a system for a receiving directoryassistance phone call and dynamically matching one or moreadvertisements and/or other information with information related to thecaller. As described more fully below, some embodiments of the presentinvention provide information associated with the caller's phone numberto enhance an advertisement selection decision. Other embodimentscompare the information associated with the caller's phone number tolocally stored advertiser preferences (typically pre-specified) todevelop an advertisement selection decision. Referring to FIG. 1, aphone call is received from an incoming caller (110). In general, thecaller initiates contact with the system by dialing a toll-free number,such as 1-800-411-SAVE. Some embodiments of the present inventionreceive directory-assistance calls through a local telephone number. Oneof ordinary skill in the art would recognize many variations,modifications, and alternatives. In some embodiments, the phone call isreceived through a phone Switch, which receives calls from the PublicSwitched Telephone Network (PSTN). As will be evident to one of skill inthe art, a semantically equivalent analogue such as a Voice overInternet Protocol (VoIP) network may also be used according toembodiments of the present invention.

A voice based request for directory assistance is received from thecaller (114). In some embodiments, the directory assistance request isfor a phone number associated with a particular business. In otherembodiments, the directory assistance request is for a phone numberassociated with a particular person or family. In a specific embodiment,the directory assistance request is a category request. A categoryrequest is a request in which the caller specifies a category ofbusiness. In still other embodiments, the directory assistance requestis a general information request. A general information request is onein which the caller requests information pertaining to weather, stockquotes, other topics of particular interest to the caller, and/or thelike.

As illustrated in FIG. 1, the directory assistance request is a voicebased request, generally including a verbal request by the caller. Insome embodiments, the voice based request is processed by a customerservice representative (CSR). In a typical call center, one or morephone banks of Customer Service Representatives (CSRs) handleinteractions with users. The phone banks may include computers that theCSRs use to manage their calls, including a customer service applicationserved from a CSR Application Server. Additionally, the phone banks mayinclude a switch in contact with one or more other servers that enablethe CSR who receives a call to also view that caller's information on acomputer screen accessible to the CSR. The CSR Application Serverusually provides a user interface for CSRs to use. CSRs using thisapplication can receive information that corresponds to the sessioncurrently being handled by the CSR. Some embodiments of the presentinvention are designed to provide a web-based CSR interface.Additionally, other embodiments are designed to provide a “thick client”user interface or other form of application/server layer model dependingon the performance and user interface requirements of a particularapplication.

In other embodiments, receiving a voice based request (114) is handledthrough an interactive voice response (IVR) unit. As will be evident toone of skill in the art, an IVR server handles automated interactionwith callers.

In step 118 of FIG. 1, phone number information is determined inresponse to the request. Generally, the phone number information is abusiness phone number, a residential phone number, a business nameand/or address, a residential name and/or address, a stock quote, or thelike. In some embodiments, the CSR accesses a database of directoryassistance information through a desktop computer system. In otherembodiments, speech recognition systems are utilized to determine thephone number information through an automated process. In some cases,the phone number information cannot be determined; for example, in asituation where a caller is requesting an unlisted residential number,the operator or automated system would indicate that the phone numberinformation is not presently available.

Referring once again to FIG. 1, the phone number associated with theincoming caller is identified (122). Generally, the phone numberassociated with the incoming caller is the phone number from which thecaller has placed the call. For example, if a call is placed from aresidential landline, preferably, the phone number of the landline willbe identified. Additionally, if a caller places the directory assistancecall from a wireless or mobile telephone (e.g., a cellular telephone),preferably, the phone number of the mobile telephone will be identified.If a call is routed through a PBX, generally, the phone numberassociated with the incoming caller will be at the trunk level. In someembodiments, identifying the phone number associated with the incomingcaller is accomplished using an Automatic Number Identification (ANT)method. As will be evident to one of skill in the art, other methods ofidentifying the phone number associated with the incoming caller areincluded within the scope of the present invention.

In step 126, at least one database is queried to ascertain a matchbetween the phone number associated with the incoming caller and anidentifier. In some embodiments, the identifier is itself a phonenumber. Thus, in a specific embodiment, the phone number previouslyassociated with the incoming caller (122) is matched with the identicalnumber, if present, in a database. As described more fully below,embodiments of the present invention provide methods and systems toidentify a caller and provide targeted advertising to the caller based,in part, on the caller identification process. Thus, embodiments of thepresent invention provide advertisers with a means to provideappropriate advertising messages to individuals or households.

Referring to FIGS. 1 and 2, at least one message associated with theidentifier is determined (130). FIG. 2 is a simplified database schemaillustrating selection criteria used in determining a message totransmit to an incoming caller according to an embodiment of the presentinvention. In the database illustrated in FIG. 2, there are six rows(220, 224, 228, 232, 236, and 240), each of which represents a record inthe database. The database also contains four columns (204, 208, 212,and 216), each of which contains a label characterizing the type of datacontained in the column. Thus, as illustrated in FIG. 2, record 240 hasan identifier (244), a message (248), a first selection criteria (252)and a second selection criteria (256). For record 240, the identifier244 is 650-349-3996, a local phone number. Thus, the identifier in thisexample is itself a phone number. In other embodiments, otheridentifiers are utilized, including numeric codes or the like. Thecolumns illustrated in FIG. 2 are provided merely by way of example.Additional columns are utilized in alternative embodiments, therebyproviding additional selection criteria, messages, and the like.

By way of example, record 240 illustrates a situation where message 17is associated with identifier 650-349-3996. Generally, the process ofdetermining the at least one message involves utilization of theselection criteria provided in the database 200. As illustrated in FIG.2, only two selection criteria 212 (gender) and 216 (time of day of thedirectory assistance call) are provided in database 200. As will beevident to one of skill in the art, additional selection criteria areutilized in alternative embodiments. Merely by way of example, thecaller's request, the geographic area from which the call originates,the geographic area associated with the request, demographiccharacteristics, psychographic characteristics, the incoming caller'spurchasing patterns, the caller's history of system usage, and the like,may be utilized as selection criteria. In some cases the informationthat is compared to the selection criteria, for example, the time ofday, will be known. In other cases, the information compared to theselection criteria will be inferred through the use of data compiledfrom information provided by consumers or businesses or projected fromvariables based on such information. Information pertaining to the call(e.g., the incoming phone number) is matched to information in thedatabase 200 or other databases.

Utilizing the selection criteria provided in the database 200, at leastone message will be selected in some embodiments. Generally, through theuse of database 200 and the methods and apparatus described more fullybelow, transmitting the determined message includes providing anadvertisement targeted to the particular caller requesting directoryassistance. As illustrated in FIG. 2, some embodiments of the presentinvention utilize a reference to a message, such as “17” (248); whereasin other embodiments the database contains the actual message file. Insome embodiments, as will be described more fully below, the message isdetermined in real-time on the basis of information available inreal-time about the present caller, the call, the time of the call, theday of the week, and the like. In other embodiments, the message isdetermined off-line (e.g. ahead of time).

As an example of the use of database 200, an incoming call is receivedfrom phone number 650-814-8237, As illustrated in records 220 and 224 ofFIG. 2, the identifier 650-814-8237 is associated with two messages, themessages referenced by numbers 23 and 24. In order to determine whichmessage to associate with the identifier, the selection criteria of thegender of the caller and the time of day at which the call was receivedare utilized. Merely by way of example, the advertiser associated withmessage 24 is Ladies Home Journal.RTM., which has expressed a preferencefor its message to be broadcast to female callers (selection criteria 1(212)). In a situation where the caller is determined to be female,message 24 will receive priority over message 23. As another example,the advertiser associated with message 23 is a boxing magazine, with alargely male readership. If the caller is a male, message 23 willreceive priority over message 24. For records 220 and 224, there is nopreference given to the time of day, as both records specify morninghours for section criteria 2 (216).

Referring to records 236 and 240, the gender preference for bothadvertisers associated with messages 15 and 17 is for a male caller.However, these advertisers have a preference for morning or afternoon.Merely by way of example, the advertiser associated with message 15could be a restaurant, interested in providing advertisements related tolunch and dinner specials. Accordingly, this advertiser places apriority on communicating their advertisements to callers who placedirectory assistance calls in the morning hours. On the other hand, theadvertiser associated with message 17 could be a bar or nightclub, witha preference for callers who are placing directory assistance calls inthe afternoon and evening. One of ordinary skill in the art wouldrecognize many variations, modifications, and alternatives. Of course,the categorization of the selection criteria 2 (216) into the hoursbefore and after noon is merely provided by way of example. The use ofmore narrowly defined time periods, and a number of time periods areprovided in other embodiments as appropriate to the particularapplication. For example, in some embodiments, certain messages are onlytransmitted during the hours in which the advertising sponsor is openfor business.

As will be evident to one of skill in the art, and as described morefully below, the use of selection criteria in determining at least onemessage associated with the at least one identifier is not limited tothe binary selection criteria as described above. One of skill in theart can envision weighted values associated with one or more selectioncriteria, thereby utilizing a number of selection criteria in performingthe determination illustrated in step 130 of FIG. 1.

Referring once again to FIG. 1, the determined message is transmitted tothe caller (134). In some embodiments, the transmission occurs over thetelephone line through which the incoming call is received and occurs inan aural manner through either a human operator or an IVR. In otherembodiments, the transmission occurs via SMS, email, other electronicmeans, and the like. For example, in environments where the caller isrequesting information via a telephone with multimedia capabilities, thedetermined message can be transmitted in a single SMS message, orsimilar message format, to the handset. Alternatively, the message canprovide a link to a web page or similar data service that provides adetailed answer to the caller's request. As will be evident to one ofskill in the art, the visual display is not limited to SMS or emailtechniques as described above, but can be achieved with any asynchronousor real-time interactive visual communication system.

The phone number information is transmitted to the incoming caller (138)and the directory-assistance call is typically terminated. In someembodiments the phone number information is transmitted by way of anoperator verbally speaking the phone number information to the caller.In other embodiments, the phone number information is transmitted by wayof an automated process involving either aural or visual communicationmeans. As described in reference to step 118 above, in some embodiments,phone number information is a business phone number, a residential phonenumber, a business name and/or address, a residential name and/oraddress, weather information, a stock quote, product reviews, businessreviews, or the like.

As described above, particular embodiments of the present inventionprovide methods and apparatus utilized in the context of a voiceresponse scenario. However, this is not required by the presentinvention. For example, a number of other related scenarios are includedin alternative embodiments of the present invention. Mobile phone userson high speed data networks (e.g., “3G”) may be presented with a videoadvertisement, or presented with choices or Affirmative Actions, asdescribed more fully below, by way of an interactive interface on theirhandset. Mobile phone users may receive their search results viaelectronic form. Current examples of electronic forms include the ShortMessage System (SMS) and email. One having ordinary skill in the artwill appreciate that the advertisement content could be both aural aswell as visual including, but not limited to broadcasting messagingcontent to the user's cell phone display or embedded ad links that theceil phone user could select to generate a phone call to the advertiser.Users on new voice over IP (VoIP) networks may be presented with optionswhich result in further routing to applications on an IP network ratherthan merely using IP as a proxy for voice transit on the PSTN.

Though these optional examples may use different protocols than thosedescribed above, the above scenarios are based on currently availabletechnology. Moreover, it is expected that the ongoing increase in dataand voice convergence will stimulate market demand for the delivery ofthe InfoAd service in related manifestations via different userinterfaces. One having ordinary skill in the art will appreciate thatthe system framework disclosed herein can be adapted to such emerginguses.

As mentioned above, step 130 as illustrated in FIG. 1 occurs in thecontext of multiple elements and system components. In some embodiments,a number of general components are related to the process of determiningthe at least one message associated with the at least one identifier.Generally, the switch speaking to the PSTN supports SS7 signaling or aprotocol with similar semantics, and the ability to communicate ANI,ANI-II and DNIS information or analogous information into a computerand/or computer process.

In some embodiments of the present invention, a computer and/or computerprocess is referred to as an InfoAd server. As described below, theInfoAd server generally performs several functions including directingcall flow and collating call session information from the network.Collation of such call session information is stored, in someembodiments, in a database referred to as the Session History Database.Additional typical functions for the InfoAd server are performing thefunction of using the session information, querying databases including,for example, the local Advertiser Preferences Database, described morefully below, and remote Advertiser Preferences Servers, arbitratingbetween multiple possible matching advertisements, directing the IVR toplay a specific advertisement, and/or to monitor any AffirmativeActions, as described below.

Where the external network is not a traditional (i.e. “plain oldtelephone service” (POTS)) network, the switch would supportsemantically equivalent protocol functionality. In addition, someembodiments of the present invention provide for a hot-failovercapability, clustering handled at the application layer, and one or moredatabase servers being ACID compliant. According to embodiments of thepresent invention, a standard SQL database is employed, but forperformance reasons, if may be desirable to use an object database. Oneof ordinary skill in the art would recognize many variations,modifications, and alternatives.

According to embodiments of the present invention, the InfoAd server isrun as a commodity multitasking operating system with protected memory(e.g. Linux, Windows NT, and the like).

According to embodiments of the present invention, the actual choice ofadvertisements (see step 130 of FIG. 1) is based on algorithms which useinputs from the system and the preferences specified by advertisers.Typically, advertisers determine their Preferences, and either submitthem in a format acceptable to the InfoAd system, or provide a serverwhich answers queries, thereby providing a list of advertisements totransmit to the caller. In one sense, the InfoAd Server queries theAdvertiser Preferences components, which return lists. Subsequently, thelists are arbitrated.

The Advertiser Preferences Database is a typically a local databasecontaining advertisements, key-value pairs of desired Session Modelcharacteristics, and a list of rules for weighting advertisements basedon one or more Session Model characteristics.

The Session Model is generally created by aggregating informationcollected during the directory assistance call. In some embodiments, theAdvertiser Preferences Database is queried via a standard database queryusing the available key value pairs. For example, the followingpseudo-code illustrates a simple SQL query. It should be noted that anyadditional information would be added to the query in the [. . . ] area.

-   -   SELECT advertisement.id, advertisement.action,        advertisement.matchtype    -   WHERE advertisement.id=qualities.adid AND (qualities.phone=$ANI′        OR    -   qualities.dnis=$DNIS′ OR qualities.probsex=‘$PROBABLESEX’ OR    -   qualities.probsexprob=‘$PROBSEXODDS’, OR    -   qualities.inforequesttype=‘$DIRECTORYCATEGORY’ OR [. . . ]);    -   SELECT advertiser.rules WHERE        advertiser.id=advertisement.advertiserid ORDER BY priority;

The first query will return a list of advertisements that match theSession Model. The second query will return a set of Rules which areused to sort the results of the first query. In the initialimplementation, the Rules are returned as an ordered list (ordered bypriority) of fields and field combinations, e.g. (“ANI”, “NPANXX andINFOREQUESTTYPE”). For each advertiser, this list is traversed, and thefirst advertisement matching a field is selected. For example, in thecase above, if there existed an advertisement which matched by ANI, thatadvertisement would be selected. If there were no advertisements thatmatched by ANI, but one matching both NPANXX and INFOREQUESTTYPE, thatadvertisement would be selected. If neither of these conditions is met,no advertisement would be selected.

For the remote case, a direct database query is generally not used.Instead, the Session Model data is typically placed in an XML formattedAPI request delivered via an HTTP request to the Advertiser PreferencesServer. The Remote Advertiser Preferences Server returns the list ofadvertisements and the list of Rules in XML formatted documents.Because, in remote applications, advertisers generally provide responsesthat comply with the InfoAd XML API.

In some embodiments, advertisers provide ANIs directly in order toadvertise to specific callers. In these embodiments, the advertisementselection process is performed as in other searches. For example, if acall came from a male, looking for an Italian restaurant, calling from650-555-1234, the query to the database could look like the followingpseudocode: SELECT advertisement.id, advertisement.action WHEREadvertisement.id=qualities.adid AND (qualities.phone—‘6505551234’ ORqualities.probsex—‘M’ ORqualities.inforequesttype=‘Restaurants/Italian’);

Generally, advertisers wanting to match an advertisement to a particularANI will provide a table with the format illustrated in Table 1.

TABLE 1 Phone AdId 650-555-1234 3546 408-555-1876 3547 Etc. Etc.

In addition, the advertiser would generally include rows in theadvertisement table with the format illustrated in Table 2:

TABLE 2 AdId Action Matches 3546 Null ANI 3546 Null NPANXX andINFOREQUESTTYPE

Because the advertiser is primarily interested in ANI matches, itsAdvertiser rules would generally have the format illustrated in Table 3.

TABLE 3 Priority Rule 1 ANI 2 NPANXX and INFOREQUESTTYPE

The initial query would match AdId 3546, which matches for “ANI” and for“NPANXX and INFOREQUESTTYPE.” The rules query indicates that theadvertiser first prefers ANI matches, and since AdId 3546 has an ANImatch, the advertisement is matched, and the match is complete for thatadvertiser.

If the advertiser were using an Advertiser Preferences Server instead ofproviding information for the Advertiser Preferences Database, the abovemethod would be modified—the Session Model would be passed to theadvertiser and an advertisement for transmission would be received inreturn. In this example, there would be no visibility into what decisionprocess was used by the Advertiser.

In other embodiments, advertisers provide general rules involvingtargeted customer characteristics. For these situations, a SupplementalInformation Database will be used in determining (step 130 of FIG. 1)the advertisement selected for transmission. Generally, the SupplementalInformation Database includes information regarding consumers orbusinesses. Typically, each individual record will contain a phonenumber field. Accordingly, embodiments provide for the matching of theANI with the record containing that phone number to make a probabilisticdetermination of the caller's relevant characteristics. The AdvertiserPreferences Database is queried using a query constructed usinginformation from the Session Model. For example, the query, in aspecific embodiment, is:

-   -   SELECT advertisement.id, advertisement.action WHERE        advertisement.id qualities.adid    -   AND (qualities.phone=‘6505551234’ OR        qualities.education=‘somecollege’);

In yet other embodiments, advertisers using the Advertising PreferencesDatabase provide less restrictive rules or provide advertisements thatmatch all calls (e.g. “transmit to all callers”). These situations willlikely result in the advertisement entering the arbitration processagainst other advertisements. Because many Sessions will result inadvertisers requesting multiple possible advertisements, and multipleadvertisers requesting advertisements, the system may provide forarbitration between the advertisements and selection of a singleadvertisement for transmission to the caller. For example, in a specificembodiment, the arbitration process uses an Expected Value Calculation:EV=P(paid for this advertisement).times.V,

-   -   where EV is the expected value of the advertisement, P(paid for        this advertisement) is the probability of getting paid for this        advertisement, and V is the value of a payout for the        advertisement

For example, one advertisement pays $0.10 every time it is played,(i.e., EV is $0.10). A second advertisement only pays when the usertakes an Affirmative Action, for example, opting to contact theadvertiser after receiving the requested directory assistanceinformation. The advertiser pays $2,00 for the Affirmative Action, andthis Session Model estimates a 10% probability that the caller will takethe action, i.e., EV is equal to 0.1.times.$2.00:=:$0.20. Comparing theabove two advertisements, the second advertisement would be selected ifthe Expected Value Calculation is used.

In general, an expected probability of success is used based onpreviously observed behavior with regard to affirmative actionsassociated with the caller/origination phone number, statisticalinferences regarding click through behavior drawn from the caller'spredicted cohort group, and the type of information the caller isrequesting. In situations in which the expected probability of successfor a given advertisement is not known, the system will substitute thehistoric average for similar situations in which insufficientinformation is available.

Over time, data mining of the Session History Database will allow aweighting of the expected probabilities of success used in thearbitration algorithm. The database will be mined to identify relevantcustomer segments and any correlation between different customercharacteristics and success ratios for different advertisements. Thesecorrelations may consist of standard statistical techniques includingbasic.chi..sup.2, linear regression, logistic regression, or other testsas appropriate. While the algorithms for this are known, the properanalysis may be time consuming and processor intensive. Therefore, ingeneral, these processes may be performed off-line and then theinformation used to inform the InfoAd servers real-time decision making.

It should be appreciated that the specific steps illustrated in FIG. 1provide a particular method of providing directory assistance accordingto an embodiment of the present invention. Other sequences of steps mayalso be performed according to alternative embodiments. For example,alternative embodiments of the present invention may perform the stepsoutlined above in a different order. For example, the advertisementcould be transmitted before the request for directory assistance isreceived. Moreover, the individual steps illustrated in FIG. 1 mayinclude multiple sub-steps that may be performed in various sequences asappropriate to the individual step. For example, in step 130,determining at least one message generally includes a number ofsub-steps, which may be performed in various sequences within the scopeof the present invention. Furthermore, additional steps may be added orremoved depending on the particular applications. One of ordinary skillin the art would recognize many variations, modifications, andalternatives.

Merely by way of example, possible user experiences are illustrated bythe following three examples. These examples are not intended to limitthe claims of the present invention, but merely to provide examples ofthe operation of a directory assistance system according to someembodiments of the present invention.

EXAMPLE 1

First, the caller dials atoll free number, for example, 1-800-411-SAVE.The caller is greeted with an automated voice prompt “You've reached1-800-411-SAVE, the better way to search! Did you know that Bank ofAmerica now offers a VISA Platinum credit card with a fixed interestrate of 4.9%? Press pound to have details of this special offer sent toyour email address on file.” The Operator or an Automated voice thensays, “What city and state please?” The caller responds, “Palo Alto,Calif.” Operator or Automated voice says, “Are you looking for abusiness or residence?” The caller says, “Residence. I want the numberof Faisal Jawdat.” The Operator states, “Is it the Mr. Jawdat on AvenueA or Boulevard B?” The caller states, “Avenue A.” The Operator states,“Thank you. Please hold.” The caller hears, “Your 411 call was sponsoredby ACME Corp, ACME now offers new users 3 months of free service. Thenumber you requested is 650-321-9050. Now press star to hear more aboutyour special offer!” Caller presses “star,” The caller holds and thenhears a live operator, “This is Bob from Acme Corp. May I tell you moreabout your special offer of 3 months free service?” As illustrated inthis example, the message selection is accomplished in a manner that isnot visible to the user, but which transmits the offer(s) of potentialinterest to the caller.

EXAMPLE 2

The following example represents a typical user experience in which theuser is calling for a particular business. The caller dials a toll freenumber such as 1-800-411-SAVE. The caller is greeted with an automatedvoice prompt “You've reached 800-411-SAVE, the better way to search! Didyou know that Bank of America now offers a VISA Platinum credit cardwith a fixed interest rate of 4.9%? Press pound to have details of thespecial offer sent to your email address on file.” The Operator or anAutomated voice then says, “What city and state please?” The callerresponds, “Palo Alto, Calif.” The Operator or an Automated voice says,“Are you looking for a business or residence?” The caller responds,“Business.” The Operator or voice prompt says, “Name the particularbusiness or say the type of business.” The caller says, “I want thePizza Hut on Santa Cruz Avenue.” The Operator states, “Checking . . .Please hold.” After a short delay, the caller hears, “Your free call wassponsored by Domino's Pizza. Domino's now offers you $4.00 off everylarge pizza. The number you requested is 650-321-9050. Now press star tobe connected to the nearest Domino's and hear more about your specialoffer!” As illustrated in this example, the message selection isaccomplished in a manner that is not visible to the user, but whichtransmits the offer(s) of potential interest to the caller.

EXAMPLE 3

The following example represents a typical user experience in which theuser is calling for a business category. The caller dials a toll freenumber such as 1-800-411-SAVE. The caller is greeted with an automatedvoice prompt “You've reached 800-411-SAVE, the better way to search! Didyou know that Bank of America now offers a VISA Platinum credit cardwith a fixed interest rate of 4.9%? Press pound to have details of thespecial offer sent to your email address on file.” The Operator orAutomated voice then says, “What city and state please?” The callerresponds, “Menio Park, Calif.” The Operator states, “Business orresidence?” The caller responds, “Business, I'd like a florist please.”The Operator states, “Thank you. Please hold.” After a short delay, thecaller hears, “Your free call is sponsored by 1-800-FLOWERS. Connect nowand get 15% off any order!” As illustrated in this example, the messageselection is accomplished in a manner that is not visible to the user,but which transmits the offer(s) of potential interest to the caller.

As described above, the determination of the one of more messages relieson an analysis of various data entities and elements associated with thesystem. In some embodiments, these entities and elements include: thesession, the session model, the user, the advertiser preferences, theadvertisement, the customer characteristics, the InfoAd server, localadvertiser preferences database, remote advertiser preferences database,advertisement database, session history database, supplementalinformation database, and the information requested database. Thefollowing discussion provides certain details related to particularimplementations of embodiments of the present invention. In someimplementations, particular details are implemented in different mannerswithin the scope of the present invention. Thus, the following merelyprovides examples in which embodiments of the present invention areimplemented.

A session is the context for a single call into the system, for thelength of the call. When the caller hangs up, the Session is over. TheSession Model is the aggregation of everything that is known about theSession.

The Session Model may be considered as a running list of data attachedto the call, which an Advertiser can use to match the call to anAdvertisement. It includes, but is not limited to: the phone number fromwhich a call was placed (ANI), which represents a match in the case thatan advertiser has pre-specified a phone number either in the LocalAdvertiser Preferences Database or Remote Advertiser PreferencesDatabase. It also includes the phone number to which a call was placed(DNIS), which can narrow the possibilities if the inbound numbers aredifferentiated but use the same server network to handle the calls.Another element is the Area code and exchange (NPA-Nxx, derived from theANI information) in the case where a user cannot be specificallyidentified but advertisers are willing to rely on customercharacteristics matching as an approximation. It further includescalling number information (ANI II digits, from Flex-ANI), to catchspecial cases related to location (e.g. calling from a pay phone) orother circumstances which may involve special handling (e.g. callingfrom a cell phone).

The Session Model can also include Probable gender or age (based onanalysis of the caller's voice). It also can include additional manuallyentered information (e.g. the home phone number of the caller, requestedand matched from records when the call is from a wireless phone; the zipcode or locality in which the user is looking for information, and theinformation the user is looking for). It also can include historicaldata about that phone number (e.g. prior purchase history, past actionrates, etc.) and recorded in the Session History Database. It also caninclude additional information about that phone number, such informationbeing provided by consumers or businesses or projected from suchinformation and generally stored in the Supplemental InformationDatabase. The Session Model object is the collection of informationprovided by advertisers either via the Advertiser Preferences Server orthe Advertiser Preferences DB to determine what Advertisement to play.The Session Model does not generally explicitly identify the caller, buttypically provides meaningful information to support the predictivematching process. Advertisers can tailor their Rules to attempt to matchspecific people, specific customer characteristics, or simply peoplelooking for specific types of information.

A User is an individual making a phone call. A User may make multiplecalls. The system is based around sessions rather than users. Thesystem, may, however, track user information across sessions to build upa more accurate Session Model for future calls from the same user.

Advertiser Preferences, or Rules are the mechanism by which advertisersspecify how to match an Advertisement against a Session, based on theSession Model. An Advertisement can be a specific sound file ormultimedia message. In some embodiments, this message is a five tofifteen second sound file containing an advertisement. In someembodiments, the advertisement is combined with possible affirmativeactions that a caller can take during or after the playing of the soundfile. Generally, several deliverables are provided by Advertisers: Eachadvertiser typically provides the complete set of Advertisements, in theform of a sound/visual file (e.g., .wav, .mp3, or .aiff) and adescription of any Affirmative Action results (e.g., a phone number towhich a User's call will be directed if they press a button or speakduring the length of the Advertisement). Each advertiser typicallyeither provides a list of Advertiser Preferences in the supported format(see below) or provides a server at their premises which supports theInfoAd XML API and is accessible via a VPN connection from the InfoAdServers premises (PPTP, IPSEC, SSL or SSH tunnel). The sound file for anAdvertisement can be stored on the IVR for quick playback, while anyAffirmative Actions a caller can take can be stored in the InfoAdserver.

Customer characteristics, whether known or inferred, include anyvariable(s) relevant to the caller, including but not limited to thosevariables defining the demand determinants of the advertiser's targetsegment. For consumers, such variables include demographics (e.g.education, income, age, occupation, etc), geographic location,psychographics (e.g., activities, interests, opinions, etc.) and buyingbehavior (e.g., product knowledge, product usage, brand awareness andloyalty, and purchase activities) for products/services other than thetelephone service. For business customers, demographics may include typeand size of business (e.g., number of employees or revenue measures),age of business and buying behavior for products/services (other thanthe telephone service) purchased to sustain business operations. Othercustomer characteristics, whether known or inferred, could include oneor more of the following: origination phone number determined by ANI,destination number, or DNIS, geographic location, predicted gender,predicted age, time of call, etc. In some cases this information will beknown concretely by direct observation. In other cases, this informationwill be inferred through the use of databases compiled from informationprovided by consumers or businesses, or projected from such information,or from advertiser provided databases in which information pertaining tothe call (e.g., the incoming phone number) is matched to information inthe aforementioned databases. In some embodiments, the message isdetermined in real-time on the basis of all available information aboutthe immediate caller, the call and the circumstances surrounding thecall. In other embodiments, the message is determined off-line (e.g.ahead of time).

The Local Advertiser Preferences Database contains advertising matchingrules submitted by advertisers. The Remote Advertiser PreferencesServers serve a similar purpose to the local Advertiser PreferencesDatabases, but are maintained by advertisers on their premises, andaccessible via an XML-protocol network API. The Advertisement Databaseis typically a logical construct—a set of aural/visual advertisementfiles stored on the IVR, and an index of Advertisements stored on theInfoAd server. This index matches Advertisement IDs with theaural/visual files stored on the IVR, and is referenced by theAdvertiser Preferences databases when returning the Advertisement toplay. The Session History Database is a database that records pastsessions and can be used to tie these to new calls. The results of aquery of the Session History Database are multifaceted as are theSupplemental Databases. The Supplemental Information Database aggregatesinformation that has been acquired to cross-index information onincoming sessions. The matching algorithm will typically involve an ANImatch to the locally stored database. Various elements of informationcan be contained in the Supplemental Information Database.

The Information Requested Database contains ail the information thatcallers would be calling to request, and may aggregate data from avariety of sources and/or may contain data developed internally.

FIG. 3 is a simplified block diagram illustrating options available tocallers and a process for tracking selected options according to anembodiment of the present invention. In process 300, the caller selectsan affirmative action represented by reference number 304. Anaffirmative action is some action the user takes with respect to theirtelephone device in the context of the directory assistance call afterreceiving one or more messages. For example in Example 1 discussedabove, pressing the star button to hear more about the special offer isan affirmative action.

In some embodiments, this affirmative action is taken after the callerhas made a directory-assistance request and has been given the phonenumber information. In other embodiments, the affirmative action istaken once the caller has made the directory assistance request butbefore the caller has received the phone number information. In stillother embodiments, the affirmative action is taken before either makingthe directory assistance request or after receiving the phone numberinformation. In some embodiments, a number of different affirmativeactions are possible as illustrated by the range of options availableunder reference number 304.

Step 308 illustrates one possible affirmative action. As shown in FIG.3, the caller requests an additional message from the advertiser (308).In some embodiments this occurs by the caller pressing a certain buttonon the key pad in order to request additional information about aproduct or service offered by the advertiser. As discussed in moredetail below with respect to FIG. 4, additional affirmative actions areincluded in embodiments of the present invention as illustrated by step312. In embodiments of the present invention, one or more affirmativeactions are selected by a caller. In other embodiments, no affirmativeactions are selected by the caller.

In step 316 the system tracks the affirmative action taken by thecaller. In some embodiments this occurs by the database logging an entrywhich specifies the type of affirmative action and the date and time ofits occurrence. Additionally, in step 320 the system tracks the timelapse to the end of the call. In some embodiments this occurs by thedatabase logging an entry that specified the ending time of the call andassociating that ending time with a first time associated with the startof the call. As illustrated by the dashed lines in FIG. 3, step 320 isan optional step that can be omitted. When step 320 is not performed,the system does not know the length of the call. In other embodimentsthis step is performed since advertisers may request a time log forbilling or other purposes.

FIG. 4 is a simplified block diagram further illustrating optionsavailable to callers and a process for tracking selected optionsaccording to an embodiment of the present invention. Other embodimentsprovide for more affirmative actions (not illustrated) that a caller mayselect. For example, 312 a provides a means for the caller to initiatelive contact with the advertiser. As illustrated in Example 1, pressingthe star button to hear more about the special offer is an affirmativeaction. In some embodiments, selecting an affirmative action isaccomplished through pressing pound, star or some other button on thekeypad. In other embodiments selecting an affirmative action isaccomplished through speech recognition. In other embodiments, thecaller leaves a voice mail for the sponsor if no live agent is availableat the time of the affirmative action.

As an additional example, 312 b illustrates the caller requesting a callback from the advertiser. In some embodiments this is accomplishedthrough simply pressing a button on the keypad. The system already knowsthe caller's phone number and therefore no further action is required.In other embodiments, the caller specifies the desired call-back number.In some embodiments the call back is actually initiated by the systemprovider on behalf of or for the benefit of the advertiser. In otherembodiments, the system provider simultaneously initiates a call to boththe caller and the advertiser and then provides a bridging service toconnect the two parties. One having ordinary skill in the art willappreciate that various other scenarios are within the scope ofimplementing the caller's request for a call back from the advertiser.

As yet another example, 312 c illustrates the caller requesting that therecently delivered message be saved and retransmitted at a later pointin time. In some embodiments, the message is automatically transmittedwhen a call originates from the same ANI. In other embodiments, themessage is stored in a personal voice mail box that the user accesses inthe future when calling the service. A further example is the callerrequesting that a message using the SMS protocol be sent (312 d). Insome embodiments, the message will contain the phone number informationthat was originally sought. In other embodiments the message willcontain advertising content. An additional example is the callerrequesting an email be sent (312 e). In some embodiments, the email willcontain the Phone Number information that was originally requested. Inother embodiments the email will contain advertising content. As will beevident to one of skill in the art, additional affirmative actions areprovided by embodiments of the present invention depending on theparticular application.

It should be appreciated that the specific steps illustrated in FIG. 3provide a particular method of providing directory assistance accordingto an embodiment of the present invention. Other sequences of steps mayalso be performed according to alternative embodiments. For example,alternative embodiments of the present invention may perform the stepsoutlined above in a different order. Moreover, the individual stepsillustrated in FIG. 3 may include multiple sub-steps that may beperformed in various sequences as appropriate to the individual step.For example, tracking the time lapse to the end of the call may requirerecording an initial start time, an ending time, and calculating thedifference. Furthermore, additional steps may be added or removeddepending on the particular applications. One of ordinary skill in theart would recognize many variations, modifications, and alternatives.

Marketers have long used gender segmentation as part of targetingstrategies since some products are gender specific, appealing to womenrather than men, or vice versa. Recent refinements in marketingmethodologies also enable marketers of broadly used consumer goods toascertain statistically significant variances in purchasing behavior asa function of gender. Consequently, by focusing advertising to thedesired gender, advertisers can enhance efficiency in the deployment ofadvertising resources. Embodiments of the present invention includetechniques for enabling marketers to increase such advertising efficacyon a real time basis in the context of the telephone as a marketingchannel.

FIG. 5 is a simplified flow diagram illustrating a process fordetermining a message to transmit to an incoming caller in accordancewith the caller's predicted gender according to an embodiment of thepresent invention. In some directory assistance applications,advertisers are interested in communicating their messages to aparticular gender, for example, a male or a female. Accordingly,embodiments of the present invention provide for automated determinationof gender in operating a telephony system. In a particular embodiment,gender prediction algorithms are incorporated in conjunction with theselection criteria discussed above. Thus, utilizing the methods andapparatus provided by embodiments of the present invention, advertisersare able to target advertisements to particular genders in the contextof a directory assistance call.

A call is connected from the caller to a call processing entity (510).In some embodiments, this occurs when a caller dials a toll-free numberand that call is connected to the server or call center system. Voiceinformation is received from the caller (514). In some embodiments,voice information is received when the caller states a city and statefor which they are seeking directory assistance information. In otherembodiments, the caller states the name of a business or residence forwhich phone number information is desired. In step 518, the voiceinformation is processed to provide one or more elements of waveformcharacteristics. In some embodiments, the determining characteristic isthe F.sub.o value, also known as the fundamental frequency or pitch. Thefundamental frequency (pitch) is determined by the vocal tract length.In some embodiments, the vocal tract length is determined using linearpredictive coding and the Cepstral coefficients. A person havingordinary skill in the art will appreciate that these methods aresufficiently robust and reliable to provide accurate waveformcharacteristics as utilized in gender prediction algorithms.

The one or more elements are associated to one or more categories ofhuman entities, for example, male and females. In some embodiments, thesystem uses a chart including ranges of pitch and vocal tract lengththat correspond to observed gender characteristics. For example, malevocal patterns will tend to correspond to certain pitch and vocal tractlengths. Step 526 includes identifying one or more categories of humanentities to predict an actual entity of the caller. In some embodiments,the system will predict that the caller is a female on the basis of theone or more elements of waveform characteristics that are associatedwith a female caller. In step 530, the system determines one or moremessages associated with the identified one or more categories of humanentity.

It should be appreciated that the specific steps illustrated in FIG. 5provide a particular method of providing directory assistance accordingto an embodiment of the present invention. Other sequences of steps mayalso be performed according to alternative embodiments. For example,alternative embodiments of the present invention may perform the stepsoutlined above in a different order. Moreover, the individual stepsillustrated in FIG. 5 may include multiple sub-steps that may beperformed in various sequences as appropriate to the individual step.For example, step 530 may involve multiple sub-steps to processsequential algorithms to determine the one or more messages.Furthermore, additional steps may be added or removed depending on theparticular applications. One of ordinary skill in the art wouldrecognize many variations, modifications, and alternatives.

FIG. 6 is a simplified database schema depicting gender selectioncriteria used in determining a message to transmit an incoming calleraccording to an embodiment of the present invention. In this databasethere are five rows (620, 624, 628, 632 and 636), each of whichrepresents a record in the database. The database also contains fourcolumns (604, 608, 612 and 616), each of which contains the labelcharacterizing the type of data contained in the database. Thus, record636 has an identifier (640), a message (644), a gender selectioncriteria (648) and a zip code (652). In alternative embodiments,additional elements are provided for the records depending on theparticular applications. Generally, databases such as the oneillustrated in FIG. 6 are generated based on advertiser preferencesreceived by the operator of the directory assistance system.

Referring to FIG. 6, column 604 is the caller's phone number. In someembodiments, these phone numbers will be matched with identifiers in thesystem. As described above, these identifiers may themselves be phonenumbers. The identifiers may have been provided ahead of time byadvertisers. In other embodiments, these identifiers are accessed inreal-time from the advertiser. In still other embodiments, theseidentifiers are provided either ahead of time or in real time by thesystem operator. In some embodiments, the identifiers are providedthrough another provider.

Column 608 illustrates the message associated with an incoming phonenumber. In some embodiments, these messages are ten second audio filesconveying special offers or promotions from advertisers. Also, in someembodiments, the message is determined in real-time on the basis of allavailable information about the immediate caller, the call and thecircumstances surrounding the call. In other embodiments, the message isdetermined off-line (e.g. ahead of time). Column 612 contains the genderselection criteria, which is male or female. In some embodiments, nogender selection criteria will be utilized because the advertiser isneutral with regards to gender. Column 616 contains the zip code,generally used for purposes of geographic targeting. In someembodiments, the zip code refers to the zip code of the calling party.In other embodiments, the zip code refers to the zip code of the partyfor whom the caller is seeking information. In still other embodiments,the zip code refers to the geographic location of the sponsor.

In some embodiments, there are multiple other selection criteria (notillustrated); for example, the system can take into account the caller'sdesired listing, time of day of call, geographic area, demographiccharacteristics, psycho-graphic characteristics, caller's purchasingpatterns or caller's history of system usage. In some cases theinformation that is compared to the selection criteria, for example, thetime of day, will be known. In other cases, the information compared tothe selection criteria will be inferred through the use of data compiledfrom information provided by consumers or businesses, or projected fromsuch information. Information pertaining to the call (e.g., the incomingphone number) is matched to information in the database 600 or otherdatabases.

Records 620 and 624 illustrate a situation where the same telephonenumber is targeted by two different messages. The difference betweenmessages is attributable to the fact that one message is targeted to amale (record 620) and the other message is targeted to a female (record624). Merely by way of example, an advertiser promoting a given productdesires to advertise the product to the household with phone650-723-2312. Based on market research, the advertiser has determinedthat different advertisements for the same product appeal to men andwomen with varying degrees of traction. For example, a home productmarketed to a female caller is conveyed by a female voice in theadvertisement, whereas the advertisement targeted to males is conveyedby a male voice. Alternatively, the content of the message could betailored depending on the gender of the caller. Accordingly, theadvertiser provides a message (15) targeted to males living in theresidence as well as a different message (16) targeted to females livingin the residence. Thus, in an embodiment of the present invention, if acall for directory assistance originates from this residence, genderprediction algorithms are utilized to predict the gender of the callerand provide advertising targeted to the gender of the caller. Utilizingembodiments of the present invention, advertisers are provided withmethods and systems to provide appropriate advertisements not only to aparticular telephone number, but preferably to individuals associatedwith the particular telephone number.

Referring again to FIG. 5, in some embodiments, step 530 occurs inreal-time on the basis of all available information about the presentcaller, the call and the circumstances surrounding the call. In otherembodiments, step 530 occurs off-line (e.g. ahead of time). After one ormore messages are determined, the one or more messages are provided tothe caller (534). In some embodiments, this is accomplished in auralfashion via the transmission of an audio message to the caller. In otherembodiments, this is accomplished in a visual fashion through thetransmission of text information to the caller via SMS, email or othersuch types of communication.

Currently, the data available to marketers contain a wide array ofvariables including name, address, landline phone number, incomecategory, household composition, and various other demographics.However, this data generally does not contain wireless or mobiletelephone numbers. We believe this is due, in part, to federaltelemarketing laws prohibiting telemarketing to cellular telephonenumbers. As a result, an ANI match on a call from a cellular user, inand of itself, is unlikely to yield the type of information that an ANImatch on a residential number generally provides. This phenomenon posesa challenge for the ability of a free directory assistance service toprovide appropriate advertising content of potential interest to callerswhen a significant percentage of directory assistance calls are placedfrom wireless telephones. Accordingly, embodiments of the presentinvention provide techniques and systems to address these challenges.

FIG. 7 is a simplified flow diagram illustrating a process for receivinga caller input relating a residential landline telephone number to awireless telephone number according to an embodiment of the presentinvention. Step 710 includes receiving a call from a caller. In someembodiments, the caller dials a toll-free number to access directoryassistance services. In step 714 the phone number of the incoming calleris identified. In some embodiments, the number is identified using ANItechnology. The phone number is then processed (718). In someembodiments this occurs through a process in which the server logs thephone number into a database for further computations or activities.

The system determines if the phone number is associated with a wirelessor mobile telecommunications device, such as a cellular phone (722). Insome embodiments, this determination occurs through a lookup to adatabase of carrier provided subscriber information. If the phone numberof the user is associated with a mobile telecommunications device, theuser is prompted to input a residential number associated with alandline (726). In some embodiments, the user is told to keystroke thenumber of his residential landline into the keypad of his cell phone.Accordingly, embodiments of the present invention provide for a linkagebetween a mobile telephone and a landline. Thus, for example, anassociation between multiple phone numbers would be generated for aperson with both a landline home telephone and a mobile telephone

In step 730 the residential phone number associated with that caller istransferred from the mobile telecommunications device to the systemprovider and in step 734 the system provider receives the residentialphone number. In some embodiments step 734 is accomplished through theuse of standard transmission protocols such as DTMF tones, in which theuser's key stroking of the digits transmits a series of tones to theserver that are then processed by the server and translated into one ormore digits. In step 738, the residential phone number for landline isstored in a memory. In some embodiments, this is accomplished throughstorage in a database server, thereby establishing a relationshipbetween the wireless telecommunications phone number and the residentiallandline phone number.

It should be appreciated that the specific steps illustrated in FIG. 7provide a particular method of providing directory assistance accordingto an embodiment of the present invention. Other sequences of steps mayalso be performed according to alternative embodiments. For example,alternative embodiments of the present invention may perform the stepsoutlined above in a different order. Moreover, the individual stepsillustrated in FIG. 7 may include multiple sub-steps that may beperformed in various sequences as appropriate to the individual step.For example, step 726 may involve multiple sub-steps to prompt thecaller for their residential telephone number and re-prompt anadditional number of times as necessary. Furthermore, additional stepsmay be added or removed depending on the particular applications. One ofordinary skill in the art would recognize many variations,modifications, and alternatives.

Merely by way of example, possible user experiences are illustrated bythe following three examples. These examples are not intended to limitthe claims of the present invention, but merely to provide examples ofthe operation of a directory assistance system according to someembodiments of the present invention.

EXAMPLE 1

A caller dials a toll free number using their wireless telecommunicationdevice. The caller is greeted with an automated voice prompt: “Tocontinue using our free service, we do request our cellular users entertheir home phone number just once every 12 months. This information iskept private. Please enter your ten digit home phone number followed bythe pound key.” This statement is followed by a pause, during which timethe user preferably enters their home phone number. Generally, thecaller keys in the residential phone number or speaks the residentialphone number, which is detected by an automated process. The automatedvoice prompt continues, “If you do not have a home phone, press starnow.” The directory assistance call then proceeds using the sequenceillustrated in previous examples, for instance, a prompt of “What cityand state please?”

EXAMPLE 2

After initiating a call as illustrated in Example 1, a caller pressesstar and tells an Operator, “I don't have a landline at home. I onlyhave a cellular phone.” The Operator says, “Please accept our apologiesfor the inconvenience. The system will no longer ask you for your homephone number.” Note that in one embodiment, the caller is offered anincentive to enter the residential telephone number when calling from amobile telecommunications device, for example, a cellular phone.

FIG. 8 is a simplified database schema depicting the use of a wirelesstelephone number and a residential landline telephone number indetermining a message to transmit an incoming caller according to anembodiment of the present invention. Column 804 includes the wirelessphone number of the caller. Column 808 contains the residential phonenumber for the landline that has been associated with the caller'swireless telecommunications device. Column 812 contains messages thatcorrespond to a particular residential phone number. In someembodiments, the message is determined in real-time on the basis of allavailable information about the present caller, the call and thecircumstances surrounding the call. In other embodiments, the message isdetermined off-line (e.g. ahead of time). Column 816 contains anadditional selection criterion of “Time of Day.”

In some embodiments, there are multiple other selection criteria; forexample, the system can take into account the caller's desired listing,geographic area, demographic characteristics, psychographiccharacteristics, caller's purchasing patterns or caller's history ofsystem usage. In some cases the information, for example, the time ofday, that is compared to the selection criteria will be known. In othercases, the information compared to the selection criteria will beinferred through the use of data compiled from information provided byconsumers or businesses, or projected from such information, in whichinformation pertaining to the call (e.g., the incoming phone number) ismatched to information in the database 800 or other databases. In someembodiments, the wireless phone number is integrated into the database200 illustrated in FIG. 2. As will be evident to one of skill in theart, once a wireless telephone number is associated with a landlinephone, information associated with the landline phone can be used toprovide more appropriate advertising to the wireless phone.

Records 820 and 824 illustrate a situation where the same residentiallandline number has two different cellular phones associated with theresidential landline number. For example, a household with multiplemobile phones would provide this scenario. Records 832 and 836illustrate a scenario where the same message is targeted to differentresidential landlines, which in turn are associated with differentcellular numbers.

FIG. 9 is a simplified flow diagram illustrating a process for routing adirectory assistance call in accordance with its value classificationaccording to an embodiment of the present invention. Our research hasshown that the directory assistance industry would benefit from callrouting based on a value classification associated with a caller. Forexample, currently, lengthy hold times equally afflict the heaviestusers of 411 as much as occasional users. Thus, during hours when callvolume is heavy, all callers are subject to the same hold times withoutregard to their value as customers. Where directory assistance speechrecognition systems and offshore call centers have been introduced,these systems and call centers have not employed call routing based oncaller value.

Since all customers of any given carrier generally pay the same amountfor any given type of directory assistance call, the carriers have notimplemented a meaningful way of differentiating on the basis of callervalue. Although it is likely that carriers could have developedalternative bases for caller value, including frequency of usage, theindustry has failed to develop such bases. One possible explanation forthis outcome is the fact that directory assistance has generally been amonopoly controlled offering in the United States for over four decadesand thus there has historically been a reduced incentive to innovate inthis area.

Embodiments of the present invention, which provide directory assistanceinformation at a substantially free or reduced price, represent afundamentally different business model. Technological innovations,including our findings that user value is attributable to user behavior,are incorporated in embodiments of the present invention. Accordingly,embodiments of the present invention utilize call value ranking toimplement a variety of innovative call processing techniques.

As illustrated in FIG. 9, a directory assistance call is received from acaller (910). In some embodiments, the caller dials a toll-free numberand the public telephone network routes this call to the server or callcenter of the system provider. The phone number from the caller isidentified (914). In some embodiments, the number is identified usingANI technology as discussed above. The phone number from the caller isclassified (918) into one of a plurality of classifications. Asdiscussed in more detail in relation to FIG. 10 below, the framework inwhich the classification process is performed is related to identifiers,codes, and their associated values as stored in a database.

FIG. 10 is a simplified database schema depicting identifiers, codes andtheir associated values according to an embodiment of the presentinvention. Referring to FIG. 10, database column 1004 containsidentifiers. In some embodiments, these identifiers are phone numbers.Database column 1008 contains value descriptors. In some embodiments,the descriptors are terms such as, “high”, “medium”, “low” orcombinations thereof. Generally, these value descriptors are assigned toprovide an indication of the value of a particular caller to aparticular advertiser. Database column 1012 contains value codes. Insome embodiments, these value codes are numbers within a given numericalrange such as 1 to 100. In some embodiments, the value codes areassigned by the system operator. As illustrated by database elements1032, 1036, and 1040, a particular embodiment of the present inventionincludes the classification of an incoming call from 650-812-3333 as alow value call with a value code of 17.

As described above, in some embodiments, the classification scheme is anumerical range. For example, a scale from 1 to 100 used in a specificembodiment. In this specific embodiment, a score of 1 corresponds to thelowest possible value and a score of 100 corresponds to the highestpossible value. Furthermore, value codes are grouped into ranges in someembodiments of the present invention. Thus, a score between 1 and 25inclusive is considered a low value; a score between 26 and 50 inclusiveis considered low/medium value; a score between 51 and 75 inclusive isconsidered medium/high and a score between 76 and 100 inclusive isconsidered high value.

In embodiments using these numerical ranges, the phone number isinitially classified on the basis of the previous history associatedwith the phone number. In some embodiments, this previous historyincludes the types of requests made by caller, the demographiccharacteristics associated with the caller, the previous affirmativeactions undertaken by a caller, and the like. Merely by way of example,affirmative actions include requesting information from sponsors,requesting live connections to sponsors, and the like. Thus, inembodiments using these numerical ranges, the value classification isnot static. Rather, the value classifications are updated as newinformation continues to be collected in relation to the phone number.As described in more detail below, each classification code isassociated with a process for routing the call. As one of skill in theart will appreciate, this association can be performed in real-time oras an off-line operation.

In step 922, the call is routed to a process in accordance with thevalue classification. In order to provide additional details regardingstep 922, the framework illustrated by FIG. 11 is provided. FIG. 11 is asimplified database schema depicting routing steps associated with oneor more codes according to an embodiment of the present invention. Thedatabase illustrated in FIG. 11 contains four records (1120, 1124, 1128,and 1132). Database column 1104 contains value codes. In someembodiments, this code is a number within a determined numerical range.Database column 1108 contains the first step of a call routing process.In some embodiments, the step determines whether the call will behandled by a live operator or computer. For example, database record1120 illustrates a situation where a human operator initially answersthe call and therefore no further action is required in subsequent steps(see, for example 1152 and 1156). In some embodiments, the databaseillustrated in FIG. 11 is combined with the database illustrated in FIG.10.

Database column 1112 contains the second step of the call routingprocess. In some embodiments, this step relates to the second iterationof dialogue between a caller and the computer. For example, the callermay state: “I want the listing of Domino's Pizza in Palo Alto.” On thefirst iteration, the computer responds, “Did you say you want thelisting of Domino's in Shallow Alto?” The caller says, “No, I said PaloAlto.” During the second iteration of dialogue, the computer states:“Did you say Palo Alto?” In some situations, the second step by thecomputer would be bypassed (1160) and a human operator would engage thecaller. In some embodiments, the bypassing of the computer in favor of ahuman operation is more likely to occur when the value code is of higherrelative value. As an example, record 1132 illustrates a situation wherethe value code is classified at the lowest range of value. Therefore,this call is handled by a computer at every step, with no humanintervention in subsequent steps (see, for example 1140, 1144, and1148).

In some embodiments, the routing process described above will beassociated with different types of call centers, namely high qualitycall centers or low quality call centers. To illustrate thisdistinction, higher value calls are routed to high quality call centers,whereas lower value calls are routed to the low quality call centers. Insome embodiments, the process will be associated with a method of callprocessing involving a live operator, an automated computer process, ora blend of the two. Thus, in a particular embodiment, higher value callsare routed to live operators, medium value calls are routed to a blendedprocess, and lower value calls are routed to a 100% automated processwith no live operator fall back. As will be evident to one of skill inthe art, the treatment of callers is a function of the predictedprofitability of a particular caller in relation to their past systemusage or the value of the caller established by the system operator.

In some embodiments higher value calls are initially handled by anautomated computer during a first attempt at ascertaining the caller'srequest. Thereafter, if the computer is not able to ascertain thecaller's request, the call is routed to a live operator for subsequentprocessing. In this manner, higher value callers do not experiencemultiple loops of interaction with the automated process. Lower valuecalls are passed to the automated computer for several attempts atascertaining the caller's request before reverting to a live operator.Of course, calls valued at intermediate levels will experience fewercomputerized interactions depending on the particular value of the call.One of ordinary skill in the art would recognize many variations,modifications, and alternatives.

Referring once again to FIG. 9, in step 926, at least one message istransmitted to the caller. In some embodiments, this message is asponsored advertisement transmitted aurally. Depending on theembodiment, step 926 may be performed at a number of points during thecall. In other embodiments, this message is a sponsored advertisementtransmitted visually. The phone number information (i.e., the directoryassistance listing requested in step 910) is transmitted to the caller(930).

It should be appreciated that the specific steps illustrated in FIG. 9provide a particular method of providing directory assistance accordingto an embodiment of the present invention. Other sequences of steps mayalso be performed according to alternative embodiments. For example,alternative embodiments of the present invention may perform the stepsoutlined above in a different order. For example, the message could betransmitted after the phone number information is transmitted. Moreover,the individual steps illustrated in FIG. 9 may include multiplesub-steps that may be performed in various sequences as appropriate tothe individual step. For example, step 922 may involve multiplesub-steps to route the call, which may be performed in various sequenceswithin the scope of the present invention. Furthermore, additional stepsmay be added or removed depending on the particular applications. One ofordinary skill in the art would recognize many variations,modifications, and alternatives.

FIG. 12 is a simplified block diagram illustrating a process for routinga directory assistance call to a call center in accordance with itsvalue classification according to an embodiment of the presentinvention. A directory assistance call is received (1204). In someembodiments, the caller dials a toll-free number and the publictelephone network routes this call to the server or call center of thesystem provider. At decision point 1208, a determination of the valueclassification occurs. In some embodiments, this determination yields anumber with a predetermined numerical range. Generally, each numbercorresponds to a descriptor such as “low value”, “low/medium value”,“medium/high value”, “high value,” and the like. Calls with low/mediumvalue are routed (1212) to an appropriate call center. In someembodiments, calls with low/medium value are routed to a lower qualitycall center. Calls with high value are routed (1216) to an appropriatecall center. In some embodiments, calls with high value are routed to ahigher quality call center. As will be evident to one of skill in theart, the determination of the descriptors and their association with thecall routing protocol will depend on the particular applications.

FIG. 13A is a simplified block diagram illustrating a process 1300 forrouting a directory assistance call to an automated attendant or a humanoperator in accordance with the call's value classification according toan embodiment of the present invention. A call is received (1304). Thecaller's phone number is identified (1308). In some embodiments, thenumber is identified using ANI information. At decision point 1316, theclassification code value is determined. In some embodiments, this codevalue is a number within a predetermined numerical range. A low-valuecall is handled by an automated attendant (1312). After the call ishandled by an automated attendant, the caller hears a message (1328).

A high/medium value call is handled by a live operator (1320). After thecall is handled by a live operator, the caller hears a message (1328).As illustrated in FIG. 13A, after receiving a message, either afterinteraction with the automated attendant or a live operator, the callerreceives information originally requested (1336). In some embodiments,this information is traditional directory assistance information such asa phone number or the name of a business. In other embodiments, asdiscussed above, the directory assistance information includes stockquotes, weather information, restaurant reviews, combinations of theseitems, and/or the like.

FIG. 13B is a simplified block diagram illustrating a process 1324 forextracting a directory assistance call from an automated attendantsystem in accordance with the call's value classification according toan embodiment of the present invention. In some embodiments, the process1324 is utilized as part of step 1312 in FIG. 13A. In step 1312 a, inputfrom a caller is requested by an automated attendant. In Step 1312 b,the system attempts to ascertain the appropriate listing and in thedialogue that ensues, the system plays that listing for the caller (1312c). In some embodiments, that exchange would occur in the following way:the caller states: “I want the phone number for the Domino's Pizza inPalo Alto.” The computer ascertains that the caller has asked forDormatto's Pizza in Palo Alto and states: “Did you want the number forDormatto's Pizza in Palo Alto?”

At decision point 1312 e, the caller offers a verdict on the accuracy ofthe computer's efforts. A verdict of “No” leads to decision point 1312 eat which the system ascertains the call value. If the call has a lowvalue, the caller is returned back to the automated attendant (1312 a).If the call has a high value, the caller is transferred to a humanoperator (1312 g), who processes the call to determine the correctlisting (1312 i), followed by transmission of a message (13120. In someembodiments, this message is a sponsored advertisement. Aftertransmission of the message, the phone number information determined inresponse to the request from the caller (e.g., the phone number of theDomino's Pizza in Palo Alto) is transmitted (1312 h). In alternativeembodiments, step 1312 h occurs before transmission of the message. Averdict of “Yes” at decision point 1312 d results in the transmission ofthe message (13120 and the phone number information (1312 h) to thecaller. As will be evident to one of skill in the art, the definition of“low” and “high” value calls will depend on the particular application.Generally, as described above, the call value will be determined basedon the caller identification information along with other demographicvalues and the like. Thus, these terms are merely representative ofclassification values and are not intended to limit the presentinvention.

In some embodiments, the step of determining the call value (1312 e)includes an analysis of the number of times that a request has beeninput by the caller. In these embodiments, the number of times thecaller has passed through the loop 1312 a-1312 b-1312 c-1312 d-1312 e ismonitored and recorded. As the number of loops increases, the thresholdfor passing the call to a human operator decreases. Thus, even for callswith a low value, several passes through the loop resulting in incorrectlistings may result in passing of the call to a human operator.

FIG. 14 is a simplified flow diagram illustrating a process fordetermining a message to transmit to a requester of directory assistanceaccording to an embodiment of the present invention. In step 1410, adata transmission is received from the requester of directoryassistance. In some embodiments, the transmission is provided through awireless telecommunications data protocol. For example, in a specificembodiment, the protocol allows for the identification of the phonenumber associated with the device that has transmitted the wireless datarequest. Generally, the device will be a cellular telephone or awireless personal digital assistant (PDA). In step 1414, phone numberinformation is determined in response to the request. In someembodiments, the phone number information is a business phone number, aresidential phone number, a business name and/or address, a residentialname and/or address, weather information, a stock quote, productreviews, business reviews, news, combinations thereof, or the like.

In some embodiments, the method of determining the phone numberinformation is handled by an automated process through a database systemand automated query tools. In step 1418, a phone number associated withthe requester is identified. For example, if the request for phonenumber information is delivered via an SMS message, the originatingmessage number can be determined in a manner consistent with selectingthe RP-Destination-Address parameter for reply. In some embodiments,this is accomplished using the TP-Originating-Address or TP-Reply-Pathfields in the PDU. As will be evident to one of skill in the art, theselection of the originating address is not limited to SMS fields, butcan be achieved using the appropriate originating address identificationfor any synchronous or asynchronous messaging protocol.

As the use of PDAs becomes more common, it is expected that anincreasing number of consumers will no longer call live operators fordirectory assistance. Such consumers will likely prefer to submit theirdirectory assistance request electronically. Thus, it is expected thatoperators of a free directory assistance service will face challenges.While it is less expensive to service such consumers when live operatorsdo not have to receive voice based requests, substantial costs are stillpresent with regard to expenses such as maintaining accurate directoryassistance data. Moreover, the traditional ANI approach cannot beemployed to identify a user who has submitted an electronic requestusing an electronic data transmission format. Accordingly, embodimentsof the present invention provide techniques and systems for addressingthese challenges.

At least one database is queried (1422) to ascertain a match between thephone number and an identifier. In some embodiments the identifier willitself be a phone number associated with a residential landline. In step1426, the system determines at least one message associated with the atleast one identifier. In some embodiments, the message is a textualadvertisement. In other embodiments, the message is a audio or visualfile. The determined message is transmitted (1430). For example, if themessage recipient is using a device capable of receiving multimediamessages, such as MIME email, the message can be transmitted via emailincluding visual and/or audio attachments. Alternatively, if the messagerecipient is using a device capable of receiving Multimedia MessageService (MMS) messages, the message can be transmitted via an MMSservice provided by the device carrier, or via an MMS gateway. Further,if the device only accepts text messages, but allows those messages toinclude links to online information (e.g. web pages, WAP pages, and/orother net-accessible services), the message can be transmitted as aplain text message containing a link to a multi-media page on thenetwork. As will be evident to one of skill in the art, the visualdisplay is not limited to SMS or email as described above, but can beachieved with any asynchronous or real-time interactive visualcommunication system which provides for the presentation of audiovisualcontent.

In step 1434, the phone number information is transmitted to therequester. In some embodiments, this is accomplished through shortmessage system (SMS). In other embodiments the phone number informationis transmitted via email. Generally, transmission of the message ishandled via the native transmission mechanism and protocol associatedwith the transmission medium. For example, in embodiments using SMS totransmit the phone number, the system will generate an SMS message withthe phone number information and transmit it via an SMS gateway to theoriginating address. Alternatively, in some embodiments that use email,the system generates a brief email message with the relevant details.Such a scenario is contemplated in the SMS example described above, butmay also include an acceptable email header block transmitted throughthe system's SMTP server for delivery to the recipient's mail server viathe Internet (SMTP). As will be evident to one of skill in the art, thetransmission of the phone number information is not limited to SMS oremail, but can be achieved with any asynchronous or real-timeinteractive communication system which provides for the presentation oftext or audiovisual content.

It should be appreciated that the specific steps illustrated in FIG. 14provide a particular method of providing directory assistance accordingto an embodiment of the present invention. Other sequences of steps mayalso be performed according to alternative embodiments. For example,alternative embodiments of the present invention may perform the stepsoutlined above in a different order. For example, the determined messagecould be transmitted after the phone number information is transmitted.Moreover, the individual steps illustrated in FIG. 14 may includemultiple sub-steps that may be performed in various sequences asappropriate to the individual step. For example, step 1426 generallyincludes a number of sub-steps, which may be performed in varioussequences within the scope of the present invention. Furthermore,additional steps may be added or removed depending on the particularapplications. One of ordinary skill in the art would recognize manyvariations, modifications, and alternatives.

In some situations or applications, the system can receive calls thatare not associated with originating phone numbers. In this case thesystem diverts the call to an identification subroutine that preferablycan uniquely identify the user before proceeding with the call. Theidentification subroutine typically asks the user to provide their homephone number, then adds this information to the session model. In someapplications the subroutine may ask the user for other information (e.g.an account number, a pin code, or the like).

There are generally two cases in which a call can arrive without a phonenumber: The first case is when the call arrives from a medium that doesnot use phone numbers (e.g., a VoIP application that operates solelyover the internet, a voice chat system in an instant messageapplication, and the like). In embodiments of the present invention,these systems do provide other unique user identification information(e.g., the user name in an instant message application). According to anembodiment of the present invention, the system is aware that thedelivery medium does not provide a phone number for any calls andautomatically processes all calls from this medium appropriately. Thesystem checks if the unique user identification provided by the mediumis already associated with a known user with valid identifyinginformation (e.g., a home phone number), and if so, adds the user'sexisting identifying information to the session model and continues thecall as normal.

If the unique user identification provided by the medium is notassociated with a known user with valid identifying information, thenthe system redirects the call to the identification subroutine, andassociates the results of the subroutine with the medium-providedidentifying information for future use. Merely by way of example, a VoIPcaller's internet address would become associated with their home phonenumber. In the future, the user would not have to reenter their homephone number on future VoIP calls. The call flow then resumes as normal.

The second case is when the call arrives from a medium that uses phonenumbers, but for some reason the phone number was not delivered, or whenthe call arrives from a medium that does not use phone numbers and doesnot provide any other unique user identification information. Inembodiments of the present invention, the system notes the lack of anyidentity information, and redirects this specific call to theidentification subroutine. Because the medium has not provided anyunique identifying information which can be associated with the uniqueidentifying information the user provides, calls from this device willcontinue to be redirected to the identification subroutine in thefuture. The call flow then resumes as normal.

While the examples illustrated herein do not represent calls associatedwith the traditional phone system, these transactions are referred to asa “call” for simplicity. As will be evident to one of skill in the art,embodiments of the present invention are not limited to voiceapplications and can be used with any other communication mechanism(e.g., SMS requests, email requests, any multimedia message system, andthe like).

While the present invention has been described with respect toparticular embodiments and specific examples thereof, it should beunderstood that other embodiments may fall within the spirit and scopeof the invention. The scope of the invention should, therefore, bedetermined with reference to the appended claims along with their fullscope of equivalents.

What is claimed is:
 1. A method for operating a directory assistanceprocess adapted to provide a targeted message to incoming requesterstotally or substantially free of one or more 411-type directoryassistance charges, the method comprising: receiving a communicationfrom an incoming requester, the communication being provided through atleast a telecommunication network; receiving a request for informationassociated with directory assistance from the incoming requester throughat least the telecommunication network; determining phone numberinformation in response to the request through one or more firstdatabases, the phone number information being associated with theinformation associated with directory assistance; identifying a phonenumber associated with the incoming requester using a requesteridentification process; querying at least one of the one or moredatabases to ascertain a match between the phone number associated withthe incoming requester from the requester identification process and atleast one of a plurality of identifiers in the at least one database,the at least one of the plurality of identifiers being related to atleast one associated message; determining at least one message among aplurality of messages, having a determined value, associated with the atleast one of the plurality of identifiers based upon at least the phonenumber identified using the requester identification process, whereinsaid determined value is selected in part based on an expected valuecalculaton, the expected value calculation being an expected value to bereceived by said system by providing said selected message among saidone or more messages; transmitting the determined message from the atleast one database to the incoming requester through at least thetelecommunication network; and transmitting the phone number informationto the incoming requester through at least the telecommunication networkwhile the incoming call is totally or substantially free from one ormore 411-type directory assistance charges, the one or more directoryassistance charges being offset at least in part by the determined valueof the at least one message.
 2. The method of claim 1 wherein theinformation is at least one of a phone number, an address, or a businessname.
 3. The method of claim 1 wherein the plurality of identifiers area plurality of phone numbers.
 4. The method of claim 1 wherein the atleast one database is provided by an advertiser.
 5. The method of claim1 wherein the at least one database further comprises selectioncriteria.
 6. The method of claim 5 wherein the selection criteriacomprises gender preference.
 7. The method of claim 1 wherein the atleast one database is provided by a system operator.
 8. The method ofclaim 7 wherein the at least one message is provided by a advertiser. 9.The method of claim 7 wherein the at least one database furthercomprises selection criteria, the selection criteria including at leastone of the incoming requester's desired listing, a time of day of thephone call, a geographic area, a demographic characteristic, apsychographic characteristic, the incoming requester's purchasingpatterns, the incoming caller's product usage, or the incoming caller'shistory of system usage.
 10. The method of claim 1 wherein transmittingthe determined message comprises providing at least one of an aural orvisual communication to the incoming requester.
 11. The method of claim1 further comprising providing an opportunity for the incoming caller toselect an affirmative action in response to the message.